Why Lifelong Learning Must Be Scheduled

by | Jul 21, 2023 | Dealmakers

Back in college I served one year as president of my fraternity. That was 33 years ago. It may come as a surprise to hear this, but that position was honestly one of the most educational leadership experiences of my life.

Once a month, my fellow undergraduate officers and I would meet with our alumni board of directors. I’ll never forget one of those meetings at our board chairman’s house across town.

After the meeting, the alumni board members cracked open beers and turned on Monday Night Football. I really wanted to stay there and watch the game, but I had to go back to campus and study for a test. I remember imagining how nice it would be to have graduated and not have to worry about studying or writing papers. I longed for the day when I would be set free from educational bondage.

That turned out to be a naïve dream. Learning is perpetual. The need to explore, discover and research never ends. Oh, and as an entrepreneur, I still have “homework” most nights.

I viewed the reality of lifelong learning from a very different perspective in 2006, when I was serving as an adjunct faculty member, teaching real estate at a local university.

“I can’t wait for graduation,” a burned-out senior once said to me after class late in the spring semester.

“Why’s that?” I asked.

“So I never have to study again,” she said.

Ah, the innocent gullibility of youth…

Not wanting to rain on her parade, I said nothing, allowing her to enjoy the excitement of her approaching graduation. It wasn’t the right time to tell her that her education was actually just beginning.

In order to succeed in a competitive marketplace, we have to keep learning. You must be a lifelong learner if you want to be a high-achiever or top producer. You have to keep learning if you want to stay a top producer.

Career-long learning is both formal and informal. Even if you’re no longer pursuing degrees, you could still find yourself in a classroom periodically just to keep up with the fast-moving profession economy in which you work. And don’t get me started on the challenges we face keeping up with rapidly evolving technology!

As a professional, much of your learning happens on your own. It’s your responsibility instead of the university’s job. You have to determine what you need to know and take the initiative to learn it.

Lifelong learning allows you to prepare for a polarized reality of today’s commercial real estate world. On one hand, you need to have a specialty – something that you do very well that few other brokers can. On the other hand, you need to be a generalist – someone with a diversity of professional skills and experiences.

It’s healthy to assume that all your competitors are vigorously trying to improve themselves. You need to continue educating yourself just to keep up, let alone to get ahead. Carve out time for your own self development.

Professional learning throughout your career is kind of like investing for your retirement. Just as you should set aside investment money before you pay bills and have fun, you need to set aside time “off the top” for learning. No matter how successful you already are or may someday become, you can always go further if you make a commitment to never stop learning.

Steven R. Covey taught us to “sharpen the saw,” meaning you take time out of your busy life for education, growth and renewal. Sharpening the saw is rarely urgent, so it’s easy to put off. When you have crises to solve and fires to put out, you tend to put saw-sharpening on the back burner.

But don’t forget about those things you placed on the back burner. Sharpening the saw is an extremely important but non-urgent activity. That means you need to schedule it. Reserve time for learning or life will just pass you by and you’ll never meet your potential. Don’t delay; put some learning time on your calendar now.

Jeff Beals helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 6 countries and 41 states. A frequent media guest, Jeff has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.