Stop Complaining About Monday

Stop Complaining About Monday

NOTE FROM JEFF: Today, I’m running a guest column from my friend and colleague Anthony Iannarino, who just released his latest book, The Negativity Fast. I really like this book (and this corresponding article) because it provides a healthy perspective for...
Prospecting Via Personal Brand

Prospecting Via Personal Brand

Now that we’re in “Selling Season” – the busy period between September and the holidays – it’s a great time to do some networking. Go out and use networking as a prospecting tool. It’s also a great time to bolster your personal brand. Make no mistake…You ARE a brand....
An Undeniable Brokerage Reality

An Undeniable Brokerage Reality

In last week’s Sales Shape Up, I shared two questions you could ask prospects early in the sales process to determine if multiple decision makers could be involved. This week, we’re going to discuss why it’s so important to do this. Having to deal with multiple...
Multiple Decision Makers

Multiple Decision Makers

The process of securing listings and selling properties is easiest when you have one person to deal with and that person believes in you and likes what you say. But commercial real estate brokers do complex, high-dollar-value, B2B deals. That means there are often...
Customer Service for Brokers

Customer Service for Brokers

After arriving at their vacation destination city, a family enters the lobby of an upscale hotel. Because it’s late at night, and they’re tired from delayed flights, they just want to check in and go to sleep. As soon as they walk in, the concierge brings over...
Developing New Opportunities

Developing New Opportunities

Why do commercial real estate brokers typically have no ceiling on their income potential? It’s an incentive. Prospecting and closing are difficult. Companies need brokers to keep working hard on brokerage, the difficult-but-crucial activity that literally is the...