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Social Media & Brokerage
The Pew Research Center released the results of a survey on social media use in the United States, and the results are salient for any broker who uses social media for prospecting purposes. Here are some of the findings: Approximately 81 percent of adults use YouTube,...
Why a Bunch of Lone Wolves Should Form a Brokerage Team
Generally speaking, we learn better and develop better ideas when we work in groups. Human beings are social creatures. Our ability to team up has allowed our species to build amazing structures and advance once-unimaginable technologies. When two or more people put...
Concerns About Closing Deals
I once asked attendees this question during a sales workshop: “What is the most stressful part of the sales process?” It’s a question I periodically ask sales professionals. And regardless of industry, the answers are always the same. Approximately 40 percent of the...
Here’s How You Survive a “Surprise Attack” Objection
Most real estate brokers don’t like dealing with objections, and there are several reasons why. Some objections come across like rejections, and that simply doesn’t feel good. Most of us fear rejection at some level. Other objections could signal that we’ll lose the...