I have a lot of favorite words, and among them are “three-day weekend.” It’s Memorial Day weekend here in the United States.
Like most Americans, I’m looking forward to the long holiday weekend. It’s one of my favorite times of year. Not only do we pause to remember those who have passed on in service to the nation, we enjoy family and friend time.
But as much as I like a nice break, I must confess that holidays can sometimes make me a bit restless. Sleeping in, gluttonous barbeques and taking-it-easy can eventually be too much. I like to accomplish at least a little something even during my time off. But what can you do when your clients, prospects and co-workers are preoccupied with fun and relaxation?
If you’re a restless broker who wants to check a couple low-stress items off your list this weekend, consider the following:
Update Your Social Media
To succeed, you need to be visible. The quickest, easiest and cheapest way to do that is to maximize your social media profiles, especially LinkedIn. More and more clientss are finding their brokers through LinkedIn.
If you tinker with your LinkedIn profile, pay particular attention to a few key areas:
Make sure your summary statement is fully developed and explains what you do in detail using highly expressive words.
As long as they wouldn’t have a problem with it, include the names of some of your best clients.
On LinkedIn’s “Skills & Expertise” section, choose words that describe your abilities. Don’t be modest here. The more key words in your profile, the better it will perform for you.
Go out and deliberately “endorse” your connections for their skills and expertise. In turn, many of those people will feel compelled to endorse you back.
Testimonials give you credibility. Contact your happiest clients or your biggest supporters at work and ask them to write testimonials for you. It also helps to do this for others. Not only does it spread goodwill, but your name will get extra exposure by appearing on their LinkedIn profiles.
Reading Time
A disturbingly large number of CRE brokers completely give up on reading books the day they leave college. Many don’t even read articles that would keep them up-to-date with their profession and clients’ industries. While this is problematic, I do understand it. Time-starved brokers can feel guilty taking time to read. Plus, after years of being forced to read in school, some people have simply had enough.
Despite any negative connotations reading may conjure in your mind, you would be well served to peek at a trade publication or read a book that will motivate you and update your knowledge. Holiday downtime is a great time for reading. Reading by the lake this weekend is more fun than reading in the office, right?
Organization
A long weekend is a good time to clean up your life. You may want to go through your paper and electronic piles and prune what you no longer need. Is there something you have been keeping on the backburner too long? If so, you could figure out how to move it up when you return to the office.
You might want to go through your list of prospects and find some who have cooled off or drifted away from you. Ask yourself if it makes sense to reconnect with these people. If so, plan to contact them middle of next week.
Goal Check
Here’s one final thing to consider for this otherwise relaxing weekend: a goal check. The year is almost half over. A quick check of your 2021 brokerage goals can give you focus for the second half of this fast-moving year. Whether you are on, behind or ahead of schedule, think what you need to do over the next seven months to make sure 2021 is a big success for you.
Disclaimer
Many brokers are under incredible stress these days. There is so much pressure to perform that many people probably work too hard. I’m not advocating that you ruin your holiday weekend.
I just wanted to write some advice for people like me – people who love time off but feel uneasy if they’re not accomplishing anything. If that describes you, consider some advice from one of my friends. He’s a good guy and a hard-working entrepreneur. He has kids at home who require his time and attention each evening and on weekends. His rule is, “I just have to do one thing.” Each evening/weekend day, he forces himself to do one thing related to his work. It can be something minor and quick, but as soon as that one thing is done, he gives himself permission to have fun with his family.
Have a nice weekend!
