Three-Day Weekend To-Do List

Three-Day Weekend To-Do List

I have a lot of favorite words, and among them are “three-day weekend.” It’s Memorial Day weekend here in the United States. Like most Americans, I’m looking forward to the long holiday weekend. It’s one of my favorite times of year. Not only do we pause to remember...
The Deadliest Sin in Brokerage

The Deadliest Sin in Brokerage

A study by Columbia University back in 2016 discovered something that may or may not surprise you: 59 percent of Twitter links were shared without a link. That means users likely just read the headline, and of course, that rarely tell the whole story. This information...
Showings & Sales Presentations

Showings & Sales Presentations

This might seem counterintuitive, but if we’re going to talk about listing presentations, property overviews and showings, we must first talk about listening. Too often extroverted brokers, who love the sound of their own voices, launch into a well-rehearsed and...
Content Marketing for Brokers

Content Marketing for Brokers

According to one of the world’s richest persons, “content is king.” That’s what Microsoft founder Bill Gates declared in an essay he wrote in 1996. You could make the argument that content is even more royal today than it was in the 90s. Content attracts attention and...
Social Media & Brokerage

Social Media & Brokerage

The Pew Research Center released the results of a survey on social media use in the United States, and the results are salient for any broker who uses social media for prospecting purposes. Here are some of the findings: Approximately 81 percent of adults use YouTube,...
Why a Bunch of Lone Wolves Should Form a Brokerage Team

Why a Bunch of Lone Wolves Should Form a Brokerage Team

Generally speaking, we learn better and develop better ideas when we work in groups. Human beings are social creatures. Our ability to team up has allowed our species to build amazing structures and advance once-unimaginable technologies. When two or more people put...