Turning Gatekeepers into Door Openers

Turning Gatekeepers into Door Openers

Many years ago, I wrote a book that required me to conduct interviews with several professionals who had attained celebrity status. In many cases, I had to work with secretaries and administrative assistants in order to get the interviews. These “gatekeepers” played a...
Top Producers Are Grateful, Not Guilty

Top Producers Are Grateful, Not Guilty

A friend and I met for a beer Wednesday night. There’s one thing you should know about him – he’s a genuinely good soul, one of those super-nice guys who cares about everyone. He’s outgoing and quickly turns strangers into friends. Later in the evening, a woman...
Your Area of Self-Marketing Expertise

Your Area of Self-Marketing Expertise

What’s your area of self-marketing expertise? Not sure what that means? Well, you have one, but it’s possible you haven’t isolated and cultivated it yet. Before defining “area of self-marketing expertise,” allow me share how I unwittingly stumbled into one years ago...
How to Promote Your Brand Tastefully

How to Promote Your Brand Tastefully

It’s a story as old as Hollywood – a teenage movie star eventually turns into a washed-up drug addict with a collection of orange-jumpsuit photos. It’s also a story as old as professional sports – a star athlete is arrested for punching an autograph-seeker in the...
The 3 Words We Need Most

The 3 Words We Need Most

On a long drive, I pulled off the highway and sat down for a beverage at a fast-food restaurant. That’s when a heated conversation caught my ear. I looked up to see the restaurant manager, flustered and red in the face, arguing with a middle-aged woman whose face was...